Secured the pitch win and together with Matt Ferrin led the US creative (including experiential and all paid/organic social) for Wild Turkey for three years. Our impact led to the agency acquiring further Campari brands Longbranch Bourbon, Espolon, Aperol, and Grand Marnier.
Our hard-hitting national campaign set misconceptions straight about the iconic bourbon. Its authenticity led to the refreshed creative being picked up by several global markets. We created 101 Bold Nights – an experiential-based music platform for the brand that helped it connect to its consumers through culture, now in its third successful year. We managed all socials and helped steer the multi-disciplined US Inter-Agency Team. Highlights = being trusted to refresh the brand, writing scripts for the ever-chill Matthew McConaughey, and sipping bourbon with the team.