Longbranch is a bourbon uniquely refined with oak and Texas mesquite charcoal. It champions bringing together the unexpected through wondering ‘what if.’ To build awareness and loyalty, we enabled consumers to authentically experience the essence of the brand via The Longbranch Ranch – a bespoke experiential event and lodgings in the Texas Hill Country. Guests enjoyed unexpected curated activities, from dark sky fly fishing to cowboy hat-making, and savored Longbranch’s unique taste as they pondered possibilities around a crackling fire pit.
The Longbranch Ranch was activated across the US. A pop-up experience at festivals featured a reimagined horse trailer bar and a game of horse shoes which unexpectedly used human shoes instead. Socials and influencer campaigns ran alongside on- and off-premise promotions that offered consumers the chance to win a trip to the Longbranch Ranch, TX.