After the Friskies Taste Kitchen, came the Friskies Playhouse – for inventing awesome treats with cats.
An experiential launch event gave consumers the chance to play with the new Pull ‘n Play treat alongside adoptable kittens in a mobile Playhouse. Personalized PR sent the new treat addressed to actual cats, which caused a furry frenzy on Twitter (now X).
This never-seen-before direction for Friskies also scored never-seen-before launch results.